"Specialty retailers will embrace syndicated selling -- distributed points-of-sale -- within smaller, but more targeted communities…where high levels of trust will yield conversion rates in excess of 10%."
-- On-line Retail Strategies, The Forrester Report, May 1998

Overview: The Cybrary is an educational site (http://remember.org) set up since 1995 to educate students from sixth grade to early college. The visitors to this site are mostly teachers and students from throughout the world who come for the free information. The site has a long growth curve to its current steady traffic of 500,000 visitors a year, with 10-20,000 in slow months and over 100,000 on its two peak months, generating over a million hits.

How This Site is Marketed

The Cybrary built its traffic through word of mouth advertising; since it is an educational site, many newspapers and online awards have helped promote their efforts for free. Combined with strategic positioning on the search engines, this site has developed a loyal following. Niche markets like this, with a passionate audience, grow by announcing themselves to the newsgroups, mailing lists, and Web Sites where the audience goes. No monthly marketing is involved.

With just one week of effort searching Amazon.com, this site set up its own bookstore. Books are a natural market for these visitors. Since it only took a week to set up this book store, with no changes in two years, the time factor is limited. Now this book store pays the hosting fees for this site for an entire year, not much but enough to keep it going. Let's break this down to see the value.

They generated about $250 in sales for Amazon.com and make $10 a week., a little less than 5% margin on average (many of the books bought here are hard to find items). Let's estimate the value of this small affiliate over a year, with these as an average sent through Amazon.com:

For no effort, the Cybrary pays its own way. Riches here cannot be measured in money alone. Not bad for a week's worth of work; this site it totally on autopilot.

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