In the new world of media, you need to act differently and develop the right business model instead of wasting your time on old ideas that are doomed to fail. Start here

At Dunn Direct Media, we create breathrough strategies and programs for companies large and small.

SUMMARY OF CAPABILITIES

  • Developed first social educational network in 1995, now reaching over 2 million students online and in schools a year, driven by the contributions of a vibrant community sharing information on an important and often controversial topic.

  • Pioneer in affiliate programs, introducing his 2 book series, Winning the Affiliate Game, and turning that system into one of the fastest growing marketing agencies. As CEO, tripled revenue during the DotCom meltdown because he generated results instead of hype.

  • Focuses on start up companies and start up divisions within existing companies, building teams to grow revenue and develop partnerships through search, email, and social media.

  • Invented viral programs for lead generation, targeting niche audiences and encouraging referrals through smart rewards and qualifying incentives.

  • Developed strategies and systems for authors, experts, speakers, and celebrities to launch their products, creating continual revenue following the initial sale to create long term, thriving businesses.

  • Focus on niche markets to build rich audiences for advertising revenue or direct sales, after testing and identifying what the customer wants instead of force feeding them drivel.

  • Selected to keynote and present at major industry conferences held by JupiterMediaMetrix, Iconocast, Inman's, ClickZ, AffiliateSummit, Affiliate.com, AdTech, and many other international conferences (London, Shenzhen, Australia) because of ability to put Internet marketing into plain, simple English.

  • Author of 5 books on Internet commerce: Director of Sales (1996), Beginner's Guide to Internet Marketing (1997), Insider's Guide to Affiliate Programs (1998), Winning the Affiliate Game (1999), Net Profits (2000), and developer of the first online distance education platform for Fortune 500’s and small business, the Internet Marketing University, from 2001-2003; created Right Now Marketing from 2004-2006. Currently releasing innovative game scenario for the next generation of Internet marketing, called "The New media Game".

  • Doubled client conversion in two weeks through strategic use of colors and ad copy on the web site, as well as positioning the calls to action on the right part of the web page.

  • Invited to present lead generation techniques, web conversion design, and viral word of mouth in China to help developing businesses manage the exploding Internet growth.

    "We have a small publishing business and are very active on the Internet. What to me, differentiates this from any other sort of system, besides the fact of such a long history as a leader in the Industry- they have a strategic mind set about things that are different than the- "we did this technique, or, that technique", which is fine, but the ability to really stand back and understand the big picture of what's important and what isn't in Internet Marketing is what I find most useful and refreshing about this approach.

    We encourage anyone who is interested in Internet Marketing, whether you are just new at it or a senior seasoned practitioner, you will find the empathy for the beginners, the understanding of how difficult that is, and a level of knowledge and sophistication that can keep pace with anybody in the industry-in terms of scale and sophistication. I encourage you to take advantage of it." Lanny Goodman, President -- LannyGoodman.com

 

DunnDirectMedia is part of the:




The New Media Game: Results Plus Relationships = Profits
How to Turn Friends into Fans and Customers

Everyone knows things are changing, yet why are they all acting the same? Because these times call for dynamic ideas driven by traditional business principles, a mixture that is hard to find. That's what DunnDirectMedia specializes in, generating results for its clients and its own projects.

What results are you looking for? We can help...let's set up a time to talk..

At the core of what we do is the customer, what they want and what they will tell their friends about. Advertising can work, in the right place; in social media it can be a disaster. DunnDirectMedia takes you through a specific process guided by testing, experience, and results like the following:

Sample Recent Projects: 2004-2009


FMGNetwork Co-founder of in-house project, developing social media marketing systems for celebrities, authors, experts and speakers.

  • Goal: Systematize the new media process to empower beginners and the famous with the tools to generate profits. Create revenue sharing opportunities for those projects that grow with us, and allow niche projects to develop within the core network.

  • Results: Brought over 200 people through the training and development process, as well as launching key sites like FMGTV and FMGRadio (audio shows), including Splendor in the Raw (incorporating video with a vegan cooking show). Currently developing several projects integrating social media, mobile updates, and video.

The Goals Guy Company seeks to expand sales of core product that has been promoted for over a year.

  • Goal: Create a new strategy to promote existing product beyond just changing the ad copy.

  • Results: Created the 90 Day Challenge strategy, taking the core components of the product and turning it into an interactive learning experience. Company generated over 7 figures in sales of the Challenge, as well as leading to more purchases of the initial product. Now they can repeat this process each year without changing the core product.



Spiritual Cinema Circle : Startup with subscription model (like a NetFlix for positive cinema delivered to homes) needs better conversion and retention strategies to improve overall profitability.

  • Goal: Generate more subscribers and keep them longer.

  • Results: Doubled conversion by focusing on the core message and limiting choices on the site. Dramatically improved retention by segmenting those zealous customers (giving them a place to indicate their EXTREME interest) from those who just wanted to get the DVD in the mail.

  • Broomfield, CO, August 2, 2006 – Gaiam, Inc. (NASDAQ: GAIA), a branded lifestyle-media company catering to people who value personal development, natural health and inspirational media, announced today that it has acquired an approximately 63% ownership interest in Cinema Circle, Inc. for $6.9 million in cash.


ConsciousOne: Startup publisher in the personal development and self help market.

  • Goal: Create a profitable business with a small staff and limited funding.

  • Results: Implemented an email acquisition and marketing strategy, driving the company to profitability within 2 years and creating a thriving business while retaining the small core team so that the business is still fun.


eBags

"This global perspective on the Internet affiliate marketing space proved invaluable in the planning and subsequent launching of our affiliate program. It helped us define our market and develop a strategy for attracting and retaining affiliates. It also provided several valuable "dos and don'ts" -- items we otherwise would have learned the hard way. As when embarking on any new business endeavor, working with the established experts in the field is a critical (and economical) key to success."
Kathryn Wardell, Director of Business Development






Quantum Learning's Super Camp

Proof -- In Their Own Words

“There is no question that Declan is the Master of Internet Marketing and using Blogs and Viral Marketing to achieve results...he wrote the book on it and he is brilliant and effective. You should also know that Declan is much more than just an Internet Marketing genius. He is a man of integrity and compassion who puts a lot of effort into helping the world and the people in it through his good works. It's an honor to know and work with Declan. I wish everyone could have that opportunity.” November 5, 2006
Ellen Stiefler

“I've known Declan for over a decade, and every encounter has been a mind expanding experience. He knows more about marketing than most because he'd done more than anyone, pioneering what other copy and teach. Trust Declan. Take his advice and you will be richly rewared.” September 4, 2006

Warren Whitlock, Book Marketing Expert, ZeroCostPromotions.com

“Declan might be best known as the "Godfather of Affiliate Marketing", but he is also one of the true Internet marketing innovators of the past 6 years. A powerful speaker, he has educated students at UCSB, keynoted a Fortune 100 marketing summit and empowered over 2000 small business owners in London. He is a brilliant marketeting strategist. You are very fortunate if you work with him.” May 25, 2004

Ola Edvardsson, Performancy.com

“Declan helped us at a critical time in our development as a new entity. He was our eyes and ears to what was really happening in the email and affiliate world of the internet. He delivered the industry knowledge and experience it would have taken us years,and more $$$ to obtain ourselves. He can help you avoid unneccessary expenses and focus on where the internet is headed not where's it been.”

May 14, 2004 -- Scott Martineau ConsciousOne.com

“Declan is a leader in using the internet to return investment fast. He knows how to accelerate your processes and techniques to produce results that will surprise even the most experienced. And he does it FAST. If you need a revenue boost, more registrations, help with affilates or any internet malaise, call Declan now.” May 13, 2004 Chaz Berman

Gloria Borza -- Network Solutions

"Declan helped us get a better handle on our reseller channels, with a defined methodology that delivered predicted, high-quality results."
          -Gloria Borza
           Acquisition & Affiliate Marketing, Network Solutions

Kathryn Wardell -- eBags

"Declan's global perspective on the Internet affiliate marketing space proved invaluable in the planning and subsequent launching of our affiliate program. Dunn helped us define our market and develop a strategy for attracting and retaining affiliates. He also provided several valuable "dos and don'ts" -- items we otherwise would have learned the hard way. As when embarking on any new business endeavor, working with the established experts in the field is a critical (and economical) key to success."
        -Kathryn Wardell
         Director of Business Development, eBags

Beth Kirsch -- (From Affiliate Summit keynote)

" 'The keynote speaker, Declan Dunn, had the best overview of affiliate marketing I have ever seen. It was well worth the money just to see him. I thought the topics covered were well choosen and represented the key topics in affiliate marketing."
          -Beth Kirsch
           Affiliate Manager